More Americans Are Watching Streaming Shows During the Coronapocalypse, But Advertisers Aren't Rushing to Reach Them
From the Netflix series "Tiger King" |
"TV streaming time in the U.S. went up 12% last week compared with the previous week, according to Wurl Inc. But even as viewing grows, advertiser demand is falling amid the sudden halt of much economic activity. SpotX Inc. said it saw a 16% increase in video ad inventory from March 19-22 versus two weeks earlier. Inventory for digital video was up 13% in the same period." -The Wall Street Journal