BOOM! Somebody Got Keys to McDonald's Twitter Account and Blew Up the Place

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Would Walter Cronkite Have an Instagram Account?

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If you are a working journalist, as I am, you could be forgiven for wanting to off yourself daily for being reminded by other reporters of what a complete failure you are. Let me say upfront that I have enjoyed the spoils of my career, of which there have been many. I've been honored to rub elbows with famous journalists and other bold-faced names. I've attended the Oscars, talked at the Cannes ad festival, and partied at the Tribeca Film Festival. I've gone on TV to talk about this or that on occasion. I've had celebrity writers pick fights with me, some of them public — among them Salman Rushdie and the late Jimmy Breslin. Those were a lot of fun. But I never saw myself as the story. How naive of me. Professors, albeit brilliant ones, who like to write about current events are now being classified not just as journalists but as superstar journalists. Consider Ben Smith's puff piece on Heather Cox Richardson in the Times this week. Richardson teaches American hi...
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The Death of 'Taco Bot': A Cautionary Tale for AT&T, YouTube and the Advertising Business

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The news that megabrands AT&T and Johnson & Johnson are the latest in a crush of global giants pulling out from YouTube over concerns about their ads appearing next to offensive content has, naturally, focused largely on the site's owner, Google. On the defensive, Google has promised an "extensive review." But how do you control a robot? The actions of one advertiser or vendor are the least of this, and its getting resolved seems about as likely as our making Bill Gates un-rich or Kim Kardashian un-famous. The larger issue around this mess is that it's yet one more defeat for the inexorable automation of business. And in particular, it is another black eye for programmatic advertising. The Times puts it pretty succinctly: "The issue highlights the continuing risks companies face with programmatic advertising, which sends advertisers' money through a complex web of agencies and third-party networks that resemble a stock exchange before ads...
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The Only Good Thing to Come Out of This Pandemic: The Befitting Failure of New York City's Hudson Yards

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It's official: that gleaming monument to hubris known as Hudson Yards—the mega-development on the West Side that made Tenth Avenue unnavigable for years and ruined the Manhattan skyline with a bunch of ugly, dystopian towers, not to mention that rusting atrocity The Vessel—is a big fat $25 billion flop, as the  Times  reports. I'm sure similar, schadenfreude-stoked stories were written in the 1930s when the Empire State Building opened just in time for the Great Depression and sat half empty for years, but Hudson Yards is uniquely ill-timed, maybe even irredeemably cursed, as the pandemic has shuttered its marquee tenants (most notably Dallas import Neiman Marcus—as if the city didn't already have a surplus of homegrown retailers selling a bunch of overpriced stuff nobody can afford), while even that suicide-inviting, stairway-to-nowhere monstrosity that is its centerpiece has been mothballed. And the residents of the city are stuck with a hideous heap of hulking, deserted ...
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