Sunday, January 28
Thursday, January 18
LA Times Publisher Gets Called Out by NPR
A most distressing story today from NPR about my former boss Ross Levinsohn—currently the publisher of The Los Angeles Times—and an alleged history of sexual misconduct and what's being called "frat house behavior" at companies he's worked for. In the handful of months (just under a year, as I recall) he held the reins of the company that published The Hollywood Reporter, Billboard and my old magazine, Adweek, all I can say is, I never witnessed such behavior. Of course, that's not saying much—I never witnessed him much, period. The company was in New York but Ross lives in LA, and as one of the senior most editors of one of the media properties he oversaw, I think I laid eyes on him two, maybe three times tops—usually when there were a red carpet and paparazzi involved. In fact, I remember one glitzy event where I snapped a picture with my own iPhone of Ross with a couple of our colleagues, along with our guest of honor Russell Simmons—a powerful man who's been the subject of some unfortunate headlines himself lately. As for Ross, he was one of a number of CEOs the company ran through in a few short years, before my magazine was spun off and eventually sold off to a group of foreign investors. Within a couple of hours of NPR breaking this story, it got picked up by sites like The Cut, Mediaite and the LA Business Journal, while The Daily Beast reported that the Times's guild called on Ross to be fired. But by 5 p.m. New York time, I'd yet to find anything about any of this on the Times's own homepage. Still, the Times itself has now become part of the news cycle, one in a long list of news organizations—including Fox, NBC, CBS and Vice—caught up in a seemingly bottomless mess of sexual misconduct scandals. And you thought Hollywood and Washington were of morally dubious character. If Caligula, Mussolini and Charles Manson were alive today, they'd probably run a media company.
Thursday, January 11
Underwear Brand Uses Leaked Nudes of Olympian Tom Daley as Marketing Tool
Well here's an all new and different marketing technique — but not one that'll win any awards. The racy men's underwear brand Andrew Christian — whose ads, even at their least controversial, are most definitely NSFW — has taken exploitation to a whole new level with a promotional email blast teasing leaked nudes of Olympic diver Tom Daley, as Queerty reports. The link was quickly taken down by the advertiser, but not before some people took to Twitter to slam the stunt:
But Calvin Stowell of The Trevor Project had the most spot-on take:
(Don't forget all those media and advertising blogs too, Calvin.)
But Calvin Stowell of The Trevor Project had the most spot-on take:
(Don't forget all those media and advertising blogs too, Calvin.)
From Refunds for Dead Christmas Trees to Designer Bath Towels for $5, Retailers Will Do Anything to Get You to Shop in January
There was a funny story in the Post about a lady attempting to return a dead Christmas tree to Costco, in January — and the store actually giving her her money back. As the piece points out, Costco is one of a number of retailers famous for their generous returns policies, with the discount store's employees reporting taking back stuff like an empty wine bottle, old fish, even a used chicken coop. The overlooked part of the story, though, is that while taking back virtually anything — even if it's used, even if the customer doesn't have a receipt —might seem like a dumb policy, especially considering how challenged the retail sector continues to be, it's actually a shrewd gimmick for luring shoppers and multiplying sales during the post-holiday doldrums. The Times reported the other day that retailers are doing more than ever to keep the holiday shopping season roaring deep into the winter — encouraging people to go ahead and return those ugly Christmas sweaters and the foot massager you got for Hanukkah. As the story points out, a woman went to the Galleria in White Plains to return a pair of $50 boots — and ended up spending another 300 bucks there. The windows of stores like Forever 21 are filled this glum month with brightly colored signs promoting "The Most Epic Sale EVER!" and "Buy One, Get One Free" offers. The troubled department store chain Macy's has become quite fond of advertising its "One Day Sale" via newspapers and TV spots — forget that the sale seems to happen every week, and usually goes for two or three days, not just one. This week, Macy's is promoting yet another "One Day Sale" — for Thursday and Friday. (I mean, I believe in creative license and relaxed semantics in marketing, but this is ridiculous.) My favorite: a set of sheets for $15 — but that actually ends up being free after a $15 mail-in rebate. Also from Macy's for those willing to hurry in now: $5 designer bath towels, free shipping on virtually anything, and an extra 20 bucks off your purchase if you come in before 2 p.m. But does the post-Christmas push really work? History suggests it does. Last January, according to the Commerce Department, U.S. retail sales beat analyst expectations, bested the prior January by a robust 5.6%, and were much-needed bright spot in first-quarter earnings reports. Now, excuse me while I load up my bald, parched Christmas tree and head to Costco. I'm sure it won't matter to them that I didn't buy it there.
Wednesday, January 10
Tuesday, January 9
Daily Mail Calls Lindsey Graham 'Senorita'
The Daily Mail's story about Juanita Broaddrick taking to Twitter to slam Oprah Winfrey for her passionate, headline-making speech at the Golden Globes contained an unfortunate typo referencing Sen. Lindsey Graham. The website noted that MSNBC host Joe Scarborough told viewers of his show this morning that some Democrats had confided to him that they believe Broaddrick's allegation, then added:
We think they meant Sen. Lindsey Graham. (There's the screen grab, lest the evidence be lost once someone at the Daily Mail gets around to fixing the faux pas.) The sexuality of the unmarried South Carolina Republican has been speculated about for years, should it have escaped your attention. Was the Daily Mail's oopsie a subliminal and totally innocent yet nonetheless homophobic slip on the part of some writer or editor? Or perhaps a more sinister, not-so-subtle dig at Graham? Or maybe (and most likely), it was simply another case of "ducking spell check" run amok.
David Zinczenko Is Back at Men's Health
It would appear that David Zinczenko has more lives than your average editor—and that Hearst, the new owner of Men's Health, is somewhat fonder of the magazine's most famous steward than his former boss was. It was revealed today that Dave Z is coming back home—joining Men's Health as interim editorial director now that Rodale's sale to Hearst has been finalized. And it is Dave who has the last laugh—again. You may recall that five years ago, former Rodale chief exec Maria Rodale infamously bounced the longtime Men's Health editor, saying his contract was up and that it seemed "a good time for a change." Zinczenko is a Pennsylvania native who'd spent his entire publishing career, over two decades, at Emmaus, Pa.-based Rodale and who, in 2010, even gave the eulogy at a well-attended hometown memorial service for Maria's mother, Ardie Rodale, which I happened to attend. (As I recall, Dave was the only employee of the Rodale company and the only non-family member invited to speak that day.) As someone who'd apparently fallen out of favor at Rodale, Dave found himself in good company—he was one in a long, messy string of editors, publishers and other top executives the company would run through in the years after Maria took over the family business. And yet, no one had deeper roots at the company than Dave—nor had anyone else there risen as high, become as famous, or come to earn a bigger paycheck. As Maria noted in her acidic sendoff in the New York Post, Dave had fashioned quite the "high-profile life" for himself since he'd joined the company as a mere kid and budding journalist, having in the years since made his name in Manhattan social circles as a restaurateur, author, fitness expert on morning TV, sometime paramour of minor celebrities, and best friend and business partner of Dan Abrams, a pairing of bros about town that was once profiled in the Times and that Graydon Carter was fond of comparing to the two hapless dudes in "A Night at the Roxbury." (Until they became investors in their own restaurants, Dave and Dan were regulars at Carter's Waverly Inn in its heyday. It was there that, some years ago, I was dining with Dave when the Grand Poobah himself entered the room and, upon seeing Dave playing with his iPhone, signaled to the help—in what he must've thought was a discreet gesture—to order him to put it away at once. Graydon hated cell phones at the table, and it wasn't something he was shy about letting offenders know.) When they parted company, Maria hinted that Men's Health had, perhaps, become a little too aligned with its star editor—who I selected as Adweek's Editor of the Year in 2009, back when I was running that magazine's special issues. We recognized Dave for dramatically expanding the Men's Health brand into a post-print empire—something that has become all the more urgent as magazine ad revenues continue to tank. Maria's take on Dave's tenure? She commented that the magazine was not, in fact, "Dave's Health, it's Men's Health." (Meow.) It wasn't long before Dave had his revenge—jumping over to Men's Health's chief rival, Men's Fitness, part of Trump pal David Pecker's stable of media brands, including The National Enquirer. (When he left Men's Health, he agreed to a noncompete that precluded him from joining ranks with a range of men's magazines, including GQ and Esquire, but not, weirdly enough, the most logical destination, Men's Fitness.) A year ago, the tables would turn again, and Dave would exit AMI following another yet shakeup there—not that anyone expected a marriage between Zincenko and Pecker, an odd couple if there ever was one, to last. Think Beauty and the Beast. (I've got a good story about Pecker and Trump—one that happens to involve first daughter Ivanka—you should remind me to tell you sometime.) In the year since he left AMI, Dave has been writing his fitness books and going on the Today show to talk about wellness for dudes. But no matter what a bon vivant he aspires to be, Dave is a guy who's got ink in his veins and who seriously loves magazines. So don't be surprised if that interim gig at Hearst turns into a more permanent one.
Tuesday, January 2
President Trump Rings in New Year By Wishing Times Publisher All the Best
A couple of points: Firstly, as has been pointed out numerous times by many sources and despite the president's persistent fantasies, the Times is far from "failing." As Business Insider reported last month, the paper now has 130 million monthly readers and 3.5 million paid subscribers—more than double its digital subscriptions two years ago. Also, as MSNBC producer Kyle Griffin pointed out on Twitter this morning in response to Trump's tweet, if the Times is failing so hard then why, Mr. President, do you continue to do interviews with it?
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